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The List
143 items
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Backlink
A backlink is a link from another website to your website. They are important for SEO and would be part of an off-page optimization campaign.
Digital Marketing
definition
seo
08/05/22
2
CTA
A call-to-action (CTA) is a plea or call for users to take certain actions. This could be to fill out and submit a form, click a link, subscribe to a newsletter, or many other things.
Digital Marketing
definition
08/05/22
3
Click map
A click map refers to a geographic representation of where visitors click on your webpage.
Digital Marketing
definition
08/07/22
4
CMS
A content management system (CMS) is software that manages and allows you to make changes to content specifically for a website.
Digital Marketing
definition
08/04/22
5
Customer pain point
A customer pain point refers to a specific problem or issue that potential customers of a business are experiencing.
Digital Marketing
definition
08/07/22
6
Dashboard
A dashboard typically refers to a view or source where you can review an overview key data, metrics, and performance related to the technology.
Digital Marketing
definition
08/07/22
7
Double opt-in
A double opt-in is when a user signs up for an email newsletter, and then they receive a followup email to confirm their subscription to the list. Double opt-ins help to confirm the validity of emails and improve the health of an email list.
Digital Marketing
definition
08/05/22
8
Drip campaign
A drip campaign is an automated series of emails sent to nurture a lead after they perform a conversion activity.
Digital Marketing
definition
08/05/22
9
Related keywords
A good SEO strategy is to target related keywords instead of just one main keyword. This would mean that you'd use synonyms for your keyword in your content instead of just repeating your main word. This strategy helps to add authenticity to your post as well as expand the number of queries the page might rank for.
Digital Marketing
definition
08/08/22
10
Hard bounce
A hard bounce occurs when an email you send is immediately returned to you. It means that either the email doesn't exist, was mistyped or has blocked your address.
Digital Marketing
definition
08/05/22
11
Keyword
A keyword is a word that users type into search engines to see results related to a particular subject. A big part of SEO is writing content that includes popular keywords related to their business in hopes of ranking well in search engines for those words.
Digital Marketing
definition
08/05/22
12
Landing page
A landing page is a webpage where users first "land" on your website from external location (e.g. search engine, social media). This could technically be any page of a website, but it often refers to a webpage where you try to introduce and sell a particular product or service.
Digital Marketing
definition
08/05/22
13
Lead magnet
A lead magnet is some sort of value offered in exchange for something else - often an email address. This could be an ebook, statistics, free tool, webinar or something else.
Digital Marketing
definition
08/05/22
14
Persona
A persona is the ideal buyer of your product or service. When you start a marketing campaign, you should identify and list who your ideal buyer is so that you can target your marketing toward that hypothetical person.
Digital Marketing
definition
08/05/22
15
Plain-text email
A plain-text email is an email message with no additional styling or HTML markup. They are often required by email clients for accessibility purposes.
Digital Marketing
definition
08/05/22
16
Position
A position on a search engine results page is where the search result is currently ranked for a specific query.
Digital Marketing
definition
08/08/22
17
Sales funnel
A sales funnel refers to an established path where you can guide users from awareness of your brand, product or service to purchasing.
Digital Marketing
definition
08/07/22
18
SERP
A search engine results page (SERP) is the page that lists all results a user sees when they search for a query in a search engine.
Digital Marketing
definition
seo
08/04/22
19
Session
A session starts when a user visits a website and ends when the user leaves. A session remains alive, even between pages, as long as the user is still active on the website.
Digital Marketing
definition
08/08/22
20
Sitemap
A sitemap is a list of URLs belonging to a website. A visual representation of a sitemap might be just a list of text links on a webpage. A search engine-friendly sitemap is an XML file that should include all URLs and be submitted to search engines for indexing.
Digital Marketing
definition
08/08/22
21
Soft bounce
A soft bounce occurs when an email gets rejected and sent back to you but because of a temporary issue (i.e. issue with the recipient's email server). They can often be retried successfully.
Digital Marketing
definition
08/06/22
22
Unique value proposition
A unique value proposition describes what makes a certain product or service the best choice for the user.
Digital Marketing
definition
08/08/22
23
UI
A user interface (UI) is how a person uses a device or software. For SAAS, this is often a dashboard with charts and toggles. For an app, this is the design and how an app is used by the end-user. In an airport, this refers to the screens on the self-service kiosks.
Digital Marketing
definition
08/05/22
24
Crawler
A web crawler refers to a bot on the internet that scans websites. Search engines like Google have crawlers that are scanning the internet 24/7. Other sites that have an interest in internet data crawl the internet often as well.
Digital Marketing
definition
08/07/22
25
Webinar
A webinar is like an online seminar. It's typically a live, online video presentation where the audience can ask questions to the presenter.
Digital Marketing
definition
08/08/22
26
Exit rate
A webpage's exit rate is the rate at which visitors who are on the website leave that specific page to go elsewhere.
Digital Marketing
definition
08/08/22
27
Referral traffic
A website can receive referral traffic by leveraging their network of customers, partners and employees to send traffic to their website.
Digital Marketing
definition
08/08/22
28
Wireframe
A wireframe is used in the website development process as a draft of the proposed design for the site or specific pages.
Digital Marketing
definition
08/08/22
29
A/B testing
A/B (or split) testing is a process of making changes to a campaign, page or other marketing material and measuring to see if that change improves results. Typically, you'd want to change just one element at a time so that you could identify which change caused the impact.
Digital Marketing
definition
08/05/22
30
Accessibility
Accessibility in web and digital marketing refers to websites that are accessible for people with disabilities. For example, the text is easy to read, text-alternatives exist for users that can't see images and form inputs are properly labelled, among other things.
Digital Marketing
definition
08/05/22
31
Ad campaigns
Ad campaigns refer to a collection of ads and targeting settings. In an ad account, you can often have multiple campaigns - each one designed to target different groups of people.
Digital Marketing
definition
08/07/22
32
Ad extensions
Ad extensions can be added to paid Google Ads to add extra content and increase the size of your ad.
Digital Marketing
definition
08/06/22
33
Algorithm
An algorithm refers to a software program or function that performs a specific function, such as Google search's algorithm which takes in a search query and returns a list of results.
Digital Marketing
definition
08/08/22
34
Impression
An impression is when a user sees your content online - for example, a user sees your ad. This metric is often found when reviewing search engine and paid ad analytics.
Digital Marketing
definition
08/04/22
35
Influencer
An influencer is a person on social media who has the power to influence or impact their followers toward a certain brand, product or idea.
Digital Marketing
definition
08/05/22
36
Optimization score
An optimization score is a Google Ads metric that is updated regularly based on how well Google determines that your ad is set up.
Digital Marketing
definition
08/08/22
37
SSL
An SSL certificate (represented by HTTPS in a full URL of a webpage) protects and encrypts the data shared on a webpage. They used to be a security upgrade, but today it's expected that all sites have an active certificate.
Digital Marketing
definition
08/08/22
38
Anchor text
Anchor text is the visible text of a link on a webpage. It is often formatted differently than regular text to stand out and indicate that it's a link.
Digital Marketing
definition
08/06/22
39
Attribution model
Attribution model (or modeling) is a framework for analyzing which touch points, channels or assets receive credit for a conversion.
Digital Marketing
definition
08/07/22
40
Audience insights
Audience insights is a Facebook ad tool that helps you select and target specific groups of people for your ad.
Digital Marketing
definition
08/08/22
41
Black hat
Black hat refers to unethical SEO practices. This could be keyword stuffing or trying to negatively impact competitor sites.
Digital Marketing
definition
08/06/22
42
Blacklist
Blacklists are lists that major email clients use and refer to in spam detection. If your email or domain gets added to a blacklist, it will be difficult or impossible to send emails to your prospects or even existing clients.
Digital Marketing
definition
08/05/22
43
Bounce rate
Bounce rate measures the percentage of users that "bounce off" of your website or, simply, visit a page on your site and leave without visiting a secondary page or taking any other action.
Digital Marketing
definition
08/05/22
44
Brand awareness
Brand awareness refers to how much individuals are familiar with and recognize your brand. Awareness increases trust in potential customers
Digital Marketing
definition
08/06/22
45
Brand loyalty
Brand loyalty refers to the positive attitude and conviction that a customer has toward a brand.
Digital Marketing
definition
08/06/22
46
B2B
Business-to-business (B2B) companies are those that sell products to other companies or organizations.
Digital Marketing
definition
08/05/22
47
B2C
Business-to-consumer (B2C) companies are those that sell products or services directly to individuals and consumers.
Digital Marketing
definition
08/05/22
48
Email personalization
Capture names of users and possibly even company names so that you can personalize your email messages to recipients. Personalization typically improves their effectiveness.
Digital Marketing
definition
08/05/22
49
Churn rate
Church rate refers to the amount of customers a company loses during a certain period of time. Gaining new customers is great unless you're losing as many existing customers.
Digital Marketing
definition
08/05/22
50
Clickbait
Clickbait is content often in the form of a headline on an ad or post that hooks people and convinces them to click. It typically has a negative connotation because it's not usually an accurate representation of the content on the main page.
Digital Marketing
definition
08/05/22
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